You'll learn how to take destiny into your own hands by becoming a business owner and the pathway you need to follow to make your start-up business a success. The book reflects not only Allen Fishman's experience as the founder of The Alternative Board, which has offices around the world, but also the experience of members of TAB who have started businesses in almost every imaginable business field. You'll learn about the unwritten rules and the myths of becoming an entrepreneur. The book will motivate you to move from someone pondering starting a business to being among those who do it. You'll get an honest view of the mindset of those who become successful entrepreneurs.

The book's objective is to take you along a journey that gives you everything you need to do to get your start-up business ready. The advice is practical because it's from those who know what it's like to be the founder of a successful business. You will learn the pros and cons of buying a franchise to start your business versus starting your business from scratch. The book provides all the tools you need to decide if starting a business is a good fit for you.