Being a business owner can satisfy many emotional needs but isn't for everyone. But it also has requirements to succeed that don't fit everyone.

The book draws on the successful experiences of Allen Fishman, whose start-up business, The Alternative Board (TAB), has become a worldwide company. It also has insights from business founders worldwide who are members of (TAB).

It's important to know why most business start-ups fail and what business founders should do to avoid the same failure.

The principles shared in the book have worked to help thousands of small to medium companies start up and become successful.

The principles shared in the book have worked to help thousands of small to medium companies start up and become successful.

No one should start a business before reading this book because it's a step-by-step guide to becoming an entrepreneur the right way.

The book should be required reading for anyone who dreams of becoming an entrepreneur.

Starting your own business includes a lot of risk. The risk decreases considerably if you use the advice shared in the book.